Data can contain a wealth of valuable insights and help you to produce tangible results. It’s the link between actions and results. Regardless of what kind of business you run, your data has answers to many of your questions. It can help you to make smart decisions, increase your efficiency, and give you a sharp competitive edge. But to leverage your data, you need to link it to your business goals, collect it, analyze and interpret effectively.
You have a great website, a beautiful mobile app, and a strong social media presence. You have invested in SEO and SEM, and email marketing. If you don’t know how these channels are performing, you can’t improve your online performance.
Inside these channels, there’s a tremendous amount of data about your customers. There is so much data and so many options to use it, which put marketers in positions where they don’t know where to start. It can be overwhelming to access these raw data, organize it, and translate it into useful insights for your online business. This is where we come in. We help you to access all your data from every channel, collect it, normalise it, and turn it into actionable insights. We put in your hands the tools that allows you to leverage your data and drive your online performance to the next level.
We don’t believe in one size fits all, that’s why we prefer a customized approach that fits with your specific needs. We adopt the following approach in order to help you better leverage your data.
Our approach to help you leverage your data
- Strategy first: If you start thinking about data out of the context of your specific strategy, it can be paralyzing. We work with you to understand how data-based insights can help support your overall digital strategy. We define with you the set of data that can be useful, and sync it up with your business goals.
- Technical capabilities: we put in place the right tools that allow you to collect, normalize, and interpret the data that we defined in the strategy.
- Actionable insights: we define with you the actions that will improve your online strategy. For instance, we can help you to improve content and knowledge base that impact your SEO, SEM, and the overall online traffic. We can extract insights to improve your search and discovery capabilities and customer engagement. We can get insights to optimize segmentation and targeting marketing. This list is not exhaustive. We define customized actions that are based on your specific needs.
- Launch, measure, and learn: improve online performance is an ongoing process. We put with you the testing and tracking capabilities or order to measure the performance of the usage of data and their impact on your business KPIs. We ensure that you get the highest ROI out of the data strategy.
Depending on the maturity of your digital business, these steps can take time to take off. To overcome this, we will make sure that we deliver meaningful results for the short term, and work consistently towards the big vision. All the steps will be prioritized based on their ROI and delay to pay off.
Internal organization and human resources are a key factor to the success of any digital strategy. With our flexible formula, we give you the possibility to work with your own resources or with our experts. We can also help you to build and train your team. We can share with you the best practices for your internal organization in order to have the agility and velocity in your digital journey.
You want to leverage your data? It’s easy! With no obligation whatsoever, simply contact us and we will get back to you within 48 hours. Please provide as much information as you can about your business.